Case Study: a major video game company achieves 7.5x faster marketing launches with Quarry Design Group

Global Gaming Brand speeds launches 7.5x with Quarry Design Group

The Global Gaming Brand, a major video game company, faced significant challenges due to its decentralized and inconsistent data collection across numerous marketing sites for its AAA titles. This lack of standardization led to reporting difficulties, data loss, and compliance risks. Quarry was engaged to address these issues and restructure the company's approach to data collection.

Quarry developed a centralized, boilerplate Google Tag Manager container to standardize data collection across all marketing sites, enabling effortless global updates and ensuring compliance with regulations like GDPR. This solution reduced launch build times by 86%, from 15 hours down to just one or two. The new process implemented by Quarry created 7.5x faster marketing launches, uniform data standardization, and significantly enhanced data privacy compliance for the global gaming brand.