Case Study: Camping World unifies its RV and retail experience with Quarry Design Group

Camping World unifies RV and retail search with Quarry Design Group

Camping World, a major RV retailer, faced a challenge with its split digital storefronts, which created a disjointed experience between its RV sales and retail product sites. They engaged Quarry Design Group to reimagine their design language and unify the experience to better serve their diverse customer base, from RV veterans to newcomers.

Quarry Design Group redesigned the web experience by implementing customer segmentation, personalized content for authenticated users, and a unified federated search. This solution created a more cohesive and customer-centric journey, which was geared to improve satisfaction, drive sales through cross-selling opportunities, and attract a broader audience.

Camping World