Case Study: a confidential client future-proofs data collection with Quarry Design Group

a client confidential future-proofs data collection with Quarry Design Group, extending cookies from 7d to 12mo

The customer, a confidential client, faced the challenge of Chrome's deprecation of third-party cookies, which threatened its traditional web analytics. Its existing setup relied on heavy client-side vendor scripts that caused performance issues, data inconsistencies, and potential security vulnerabilities. Quarry was engaged to future-proof this data collection process.

Quarry implemented a solution by migrating the client's data collection to a server-side architecture using Google Tag Manager. This eliminated dependence on third-party cookies, sped up page loads, ensured consistent data across vendors, and provided greater control over data governance. The results included an extension of first-party cookie lifetime from 7 days to 12 months and a more secure, privacy-compliant infrastructure.