Case Study: Versandhaus Walz GmbH achieves automated, faster catalogue production and major time and cost savings with QuarkXPress Server (Quark)

Versandhaus Walz GmbH Boosts its Catalogue Production Processes by Implementing a Fully Automated Quark Dynamic Publishing Solution

Versandhaus Walz GmbH, a leading European specialty mail-order house producing over 50,000 catalogue pages a year, faced slow, error-prone catalogue production driven by decentralized teams, inconsistent asset management, and manual copy‑and‑paste workflows. As the business expanded across multiple countries and brands, Walz needed centralized control of texts, images, and product data to shorten production cycles, reduce costs, and ensure consistent branding.

Walz engaged Softbricks to build MediaDB on QuarkXPress Server, creating a central, automated publishing platform that links product data, a 20 TB image repository, and layout tools to push and pull XML-structured content into QuarkXPress layouts (including multilingual text). The result: catalogue data transfer that once took days now takes minutes, major time and cost savings, standardized workflows and permissions, consistent brand presentation, and rapid ROI after only a few catalogues.

Versandhaus Walz GmbH

Christian Rast

Head of Advertising at Versandhaus Walz