Case Study: Autodata Ltd., Europe’s leading automotive technical information provider, streamlines workflow and reduces time-to-market with Quark XML Author (Quark)

Leading technical information provider streamlines workflow with Quark XML Author

Autodata Ltd., founded in 1975, is Europe’s leading provider of technical information for automotive professionals, producing multilingual manuals and electronic products used in independent workshops. As the business shifted from paper to fast-paced electronic publishing—now 90% of sales—its SGML-based workflow exposed limitations (inconsistent tags, formatting in tags, and heavy training demands on 55 technical writers) and struggled to keep up with more frequent model updates and monthly releases.

Autodata adopted Quark XML Author for Microsoft Word, with a custom schema and support from Quark’s Professional Services, so writers could create valid XML inside the familiar Word environment with minimal training. The change streamlined workflow, reduced time-to-market, improved accuracy and consistency, lowered training costs, and made content repurposing simpler—letting authors focus on content and giving Autodata a competitive edge.

Autodata

Gabriele Ostermaier

Autodata Business Assurance Manager