Quark
28 Case Studies
A Quark Case Study
A leading North American-headquartered pharmaceutical company with extensive European operations faced slow, error-prone medical information publishing: authors (mostly scientists) were forced to recreate responses in Microsoft Word or struggle with a complex XML editor, making it hard to reuse over 20,000 standard answers across 12 European countries and 14 languages while maintaining compliance and consistency.
The company implemented Quark XML Author for Microsoft Word (integrated with EMC Documentum) so subject matter experts could create structured XML content inside the familiar Word environment. Quark configured the component-based workflow, enabling dynamic assembly and 100% reuse of customer responses, cutting author effort and publishing costs by about one-third, reducing support calls, and speeding accurate responses across markets and languages.