Quark
28 Case Studies
Case Study: Incisive Media reduces costs and boosts revenue with Quark Publishing System
A Quark Case Study
Leading global B2B publisher reduces costs and boosts revenue with Quark Publishing System
Incisive Media, a leading global B2B publisher across finance, legal, technology and marketing, faced mounting pressure to deliver real-time, multi-channel content and protect key advertising revenue. Its legacy file‑server workflow was labor‑intensive and error‑prone—requiring copy‑and‑paste for web publishing, manual PDF generation, and no metadata for reuse—so the company needed a way to publish faster and repurpose content across formats.
Incisive implemented a QuarkXPress‑based Quark Publishing System to create a database‑driven, DTP‑neutral, status‑based workflow that automates high/low‑res PDFs and XML exports, handles multiple layout formats, and adds DRM. The change improved collaboration, cut production costs, enabled effortless content syndication and repurposing, and boosted digital revenue.
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Incisive Media
David Worsfold
Group Editorial Services Director