Case Study: IMPRESSIONEN achieves direct in-app purchasing and seamless web-store integration with Quark (QuarkXPress 9 & App Studio)

IMPRESSIONEN Connects iPad Catalogue App Directly to its Web Store with QuarkXPress 9

IMPRESSIONEN, a German fashion and lifestyle catalogue aimed at style-conscious women, wanted to extend its cross-media presence to the iPad while keeping costs and development overhead low. The challenge was to create a high-quality, interactive catalogue that matched the brand’s print and web output, allowed seamless ordering from the existing web store, and required no programming or ongoing variable fees.

Kreativdienst used QuarkXPress 9 with App Studio to design a landscape iPad app using templates and interactive features (scrolling areas, pop-up product details) that link directly to the web store and even add items to the shopping cart. The creative team implemented the complete app without programmers, launched it on the App Store, sped up production for subsequent issues, and created a new sales channel without recurring cost commitments.

IMPRESSIONEN