Case Study: BNP Paribas achieves rapid, brand-safe marketing across 2,250 branches with Quark

BNP Paribas leverages Quark software to transform its approach to marketing communication across 2,250 branch offices

BNP Paribas, a leading European bank, needed to deliver timely, personalized marketing across its French retail network of roughly 2,250 branches but found its in‑house tool slow, hard to use, and lacking real‑time previews and secure approval controls. These limitations reduced adoption, slowed production, and threatened brand consistency while compliance and fast market responsiveness remained critical.

The bank deployed eComtail, a Quark‑based dynamic publishing solution (QuarkXPress and Quark Publishing System) that provides web‑accessible templates with editable text/image zones, real‑time previews and a staged approval workflow. The platform was rapidly adopted—users trained in an afternoon—cut creation and approval times from days to hours, increased standardization and brand control, and opened the door to wider departmental and geographic rollout.

BNP Paribas

Frederic Murtin

eComtail project manager BNP Paribas