Case Study: Arosa Bergbahnen achieves automated iPhone and cross‑media publishing with Quark Publishing System

Arosa Bergbahnen - Customer Case Study

Arosa Bergbahnen, a Swiss resort operator, worked with Bavarian agency Adverma to bring timely, design-led content to iPhone users without hiring extra staff. Their challenge was to reuse existing print and web content, preserve high-quality corporate design across channels, and publish mobile updates quickly and reliably.

Adverma implemented Quark Publishing System 8 with Automation Services, NewsGator’s TapLynx and the QPS Web Hub to automate conversion of print/XML content into mobile newsfeeds and manage digital-only posts via a browser. The result: an Apple Store app launched with minimal training and agency support, consistent branding across print and mobile, fewer errors, major time and cost savings, and a scalable workflow ready for additional channels.

Arosa Bergbahnen

Roger Meier

Marketing and Events Manager