Case Study: Telecommunication Service Providing Company Achieves 3X Profit Improvement with Quantzig’s Customer Profitability Analysis

Telco Drives 3X Improvement in Profits With the Help of Quantzig’s Customer Profitability Analysis | A Telecom Success Story

Telecommunication Service Providing Company, a US-based telecom provider with operations across the US, Canada, and Denmark, turned to Quantzig to address rising competitive pressure, declining new subscribers, revenue cannibalization from price cuts, and the need to rationalize marketing spend. The company wanted a clearer view of customer profitability to better understand which customers, channels, and segments were truly driving net profit.

Quantzig implemented a customer profitability analysis using the client’s billing, cost, and historical customer data to assess gross profits at the customer and channel levels and uncover the cost to serve across six sales and service channels. The engagement helped the telecom provider focus marketing on high-profit customer groups, develop targeted retention campaigns, improve service personalization by 3x, reduce churn by 57% in six months, and increase profits through upselling.