Case Study: Leading European Specialty Foods Retailer achieves 3.5x ROAS increase with Quantzig's Market Basket Analysis

Specialty Foods Retailer Achieves 3.5x Increase in ROAS with The Help of Market Basket Analysis

Quantzig worked with a leading European specialty foods retailer based in Denmark that had invested in CRM and customer data tools but still struggled to analyze its large customer and product databases. The retailer needed a better way to uncover purchase patterns and customer preferences from POS and transactional data to improve marketing effectiveness and campaign success, using market basket analysis on its existing BI environment.

Quantzig implemented a three-step market basket analysis solution covering data discovery and integration, data filtering, and creation of an association model with a real-time dashboard. This enabled the retailer to unify data from disparate sources, identify product affinities, and support product bundling and store optimization decisions, ultimately delivering a 3.5x increase in ROAS.