Case Study: Major Manufacturing Company boosts sales by 15% with Quantzig sales force effectiveness solutions

Sales Force Effectiveness: Maximizing the Return on Sales Force for an Industrial Machinery Manufacturer

Quantzig worked with a major manufacturing company’s European sales division, which was struggling with declining margins, sluggish growth, and missed sales and cross-selling opportunities after merging sales teams across regions. The organizational changes had disrupted its existing sales force effectiveness strategy, creating a need for better sales processes, tools, and a more structured approach to support the rollout of a new CRM system.

Quantzig implemented a sales analytics-driven sales force effectiveness initiative to optimize local sales processes before CRM deployment, redesign sales workflows, and identify the capabilities needed to sustain customer relationships. The effort helped the company analyze growth opportunities, introduce a reward-based system, increase sales by 15% from the first to the second half of the year, and identify $1M in EBIT through sales force improvements.