Case Study: Leading Pharmaceutical Company identifies unmet patient needs with Quantzig's Patient Journey Analysis

Patient Journey Analysis for a Pharmaceutical Industry Major Helps Identify Noteworthy Areas of Unmet Needs Across Multiple Patient Populations

Leading Pharmaceutical Company partnered with Quantzig to better understand its position in the current market and build an optimal launch plan for new patient segments. The company wanted to evaluate the potential impact of pursuing multiple future cardiology indications for label expansion, while also understanding provider, payer, and patient perspectives, treatment drivers and barriers, and key points in the disease and therapy journey.

Quantzig delivered a patient journey analysis using qualitative and quantitative research, digital anthropology, virtual patient roundtables, reflective storytelling, and real-world evidence analysis from EHR, claims, and utilization data. The engagement helped the customer build a 360-degree view of the patient journey, identify noteworthy unmet needs across multiple patient populations, and prioritize commercial activities based on opportunities to influence evaluation, treatment, and coverage decisions.