Case Study: Leading Pharma Company achieves 35% higher conversion with Quantzig’s Patient Engagement Analytics

Patient Engagement Analysis Helped a Leading Pharma Company to Improve Conversion Rate by 35%

Leading Pharma Company, a U.S.-based pharmaceutical firm, partnered with Quantzig to improve patient engagement with prescription services, raise medication adherence, and reduce the high costs of its outbound telemarketing and live-calling outreach for mail-order delivery. The company needed a more effective way to target patients, especially chronic disease patients who were less likely to stay adherent due to the inconvenience of pharmacy visits.

Quantzig implemented a three-phase patient engagement analysis solution that built a mail conversion model, created propensity-based patient profiles using 100+ prescription and demographic variables, and developed a targeted outreach strategy based on conversion likelihood scoring. In a pilot against the existing rule-based campaign, Quantzig helped Leading Pharma Company improve conversion rates by 35%, boost operational efficiency by 3x, and better predict which patients were most likely to receive medications by mail.