Case Study: Spirits and Wine Manufacturing Company achieves optimal marketing mix and higher ROI with Quantzig's Multi-Touch Attribution Modeling

Multi Touch Attribution Modeling Empowers a Spirits and Wine Manufacturing Company to Identify the Optimal Marketing Mix to Drive Conversions

Quantzig worked with the Spirits and Wine Manufacturing Company, a well-established US-based wine and spirits producer, to solve a key marketing challenge: they could not accurately track or measure the value of each marketing channel. This made it difficult to understand which online and offline tactics were driving sales, customer acquisition, and long-term growth, so they sought a customized multi touch attribution modeling solution.

Quantzig implemented a three-phase marketing analytics and attribution modeling approach using historical sales data, marketing mix inputs, and external factors such as pricing, product launches, holidays, seasonality, and consumption patterns. The solution helped the customer identify the optimal marketing mix, better allocate future marketing spend, and improve ROI; as a result, they increased investment in online activities, strengthened brand awareness through better ad placements, and rebalanced spend toward the most effective channels to maximize conversions.