Case Study: Leading Pharmaceutical Company boosts drug launch sales with Quantzig's marketing mix modeling

Maximizing Drug Launch Sales Through Marketing Mix Modeling for a Leading Pharmaceutical Company

Quantzig worked with a leading pharmaceutical company, a US-based medical device and pharma drugs manufacturer, to understand how its marketing efforts affected a new drug launch and sales. The company needed to transition one product from prescription to OTC while measuring the ROI of its marketing channels and improving cross-channel attribution across social and traditional media.

Quantzig implemented a comprehensive marketing mix modeling and multi-touch attribution solution to analyze media, consumer promotions, trade activities, and competitive factors. The engagement helped the client improve cross-channel attribution, generate $2M in incremental profit, reduce marketing costs by 60%, and exceed launch sales goals.