Case Study: Telecom Services Provider boosts marketing efficiency with Quantzig’s marketing mix optimization

Marketing Mix Optimization Helps a Telecom Services Provider to Refine their Marketing Campaigns

Quantzig worked with a Telecom Services Provider operating across the Asia-Pacific region that was facing intensifying market competition and rising budget pressure. The customer needed a better understanding of how marketing spend affected business performance, which sales drivers mattered most, and what ROI they were getting from their marketing investments. Quantzig’s marketing mix optimization solution was used to analyze the impact of advertising, packaging, distribution channels, and media expenditure on sales revenue.

Quantzig implemented an AI-enabled marketing mix optimization approach that delivered real-time insights into marketing performance and helped the client make more informed spend decisions. As a result, the Telecom Services Provider achieved a 13% decrease in marketing spending, a 15% increase in MROI and branding, and a 17% increase in customer conversions. The solution also improved customer retention capabilities and helped strengthen overall market share.