Case Study: Leading Food and Beverage Manufacturer reduces marketing spend by 14% with Quantzig’s Marketing Mix Optimization

Marketing Mix Optimization for a Food and Beverage Manufacturer

Leading Food and Beverage Manufacturer partnered with Quantzig to improve marketing performance as it sought to invest significant budgets across multiple channels and modernize an underperforming lag-linear marketing mix model. The customer needed a better way to optimize spend, identify growth channels, and generate stronger revenue outcomes from its marketing investments.

Quantzig implemented its marketing mix optimization solution using advanced analytics, data ingestion, and machine-learning modeling to unify sales and customer data, map customer journeys, and assess cost per acquisition across channels. Quantzig helped the client reduce marketing spend by over 14% while continuing to increase sales across regions, and also quantified the value of new marketing channels.