Case Study: Multinational Retail Firm Improves Market Share and Profitability with Quantzig's Marketing Mix Modeling

Marketing Mix Modeling Helped a Leading Retail Company to Improve Market Share and Increase Profitability by 23%

Quantzig worked with a multinational retail firm based in the Netherlands that was struggling to allocate marketing budgets across multiple channels and calculate campaign ROI in real time. With unstructured spend data spread across digital platforms, the customer needed a marketing mix modeling solution to better understand marketing effectiveness across sales, share, and profits.

Quantzig implemented a comprehensive marketing analytics and marketing mix modeling approach to measure the contribution of each marketing investment, identify growth drivers, and reallocate budget more efficiently. The solution helped the retail firm improve campaign effectiveness, monitor short-term promotions, increase market share by 47%, and boost profitability by 23%.