Case Study: a leading telecommunication company boosts ROI with Quantzig's telecom marketing mix solution

Marketing Mix Modeling Engagement Increases Marketing ROI for a Telecommunication Industry Client

Quantzig worked with a leading telecommunication company in the US that wanted to increase retail market share and improve profitability by optimizing media spend across multiple geographies. The client needed a better understanding of the impact of national and local advertising investments across wireless, internet, and cable television bundles, and they turned to Quantzig’s telecom marketing mix and analytics solution to evaluate these efforts.

Quantzig implemented marketing mix modeling using competitor sales data, media spending, GRPs, and purchase-funnel indicators across channels such as display, paid search, and social media. The solution helped the client quantify marketing effectiveness, compare ROI across media types, assess campaign-level contribution to incremental sales, and support future investment decisions with scenario simulation and real-time decision support, leading to more optimized spending, improved ROI, and stronger profitability potential.