Case Study: Leading Non-Generic Drugs Manufacturer reduces marketing spend with Quantzig's Marketing Mix Modeling

Marketing Mix Modeling | Embedding Analytics Capabilities to Drive Better Marketing Outcomes

Leading Non-Generic Drugs Manufacturer, a U.S.-based non-generic drugs company, needed a better way to establish a marketing mix strategy and calculate ROI for its marketing initiatives after launching a new drug and struggling to build market share. The company turned to Quantzig for marketing analytics and marketing mix modeling expertise to gain a more holistic, commercially focused view of its marketing performance.

Quantzig built a robust marketing mix model to measure the effectiveness of individual marketing channels, optimize regional marketing investments, and quantify MROI across initiatives. As a result, the client reduced total marketing spend by 15%, improved its ability to measure channel and event effectiveness, and increased market share for the newly launched drug.