Case Study: a leading retail firm achieves a 10% rise in sales margin with Quantzig’s retail marketing analytics

Marketing Analytics Helps a Leading Retail Firm Improve Cost Savings

Quantzig worked with a leading retail firm, a global retail industry player and e-commerce retailer based in the UK, that wanted to improve marketing effectiveness, customer reach, and profitability. The company needed a precise marketing plan and better guidance on how to balance short-term and long-term marketing activities amid fluctuating market dynamics and short product life cycles.

Quantzig delivered retail marketing analytics and marketing mix modeling solutions, including ROI simulators and multichannel marketing analysis, to help the client measure marketing impact, optimize spend, and identify the most effective channels and campaigns. As a result, the client improved sales margin by 10%, reduced customer acquisition costs, recovered nearly 10% of abandoned cart revenue, increased order value from abandoned carts by over 20%, and also saw a 12% increase in returns tied to better alignment with key selling seasons.