Case Study: a leading healthcare company boosts patient acquisition and ROI with Quantzig's marketing mix modeling

Market Mix Optimization and Campaign Analysis for a Leading Healthcare Client

Quantzig worked with a leading healthcare company that was struggling with fragmented marketing channels, limited ROI visibility, complex patient journeys, and siloed data across digital, direct, and community outreach efforts. The company needed a clearer way to understand which marketing activities were actually driving patient engagement, acquisition, and retention.

Quantzig implemented a tailored healthcare marketing mix modeling solution that integrated multiple data sources, analyzed channel effectiveness, optimized budget allocation, and enabled patient segmentation, personalization, predictive forecasting, and continuous reporting. The result was a 12% increase in new patient appointments, a 15% lift in patient retention, a 10% increase in brand awareness, and a 20% improvement in marketing ROI through better spend allocation and faster campaign adjustments.