Case Study: a leading pharma company achieves a 17% MROI increase with Quantzig's marketing mix modeling

Leading Pharma Company - Customer Case Study

Quantzig worked with a leading pharma company that lacked clear visibility into marketing ROI and struggled to plan effectively because reporting was largely Excel-based and fragmented across global markets. The company also needed a better way to identify the right marketing platform and communication strategy in a highly competitive healthcare environment, while improving long-term sales and brand awareness.

Quantzig implemented marketing mix modeling using regression-based analysis, multi-touch attribution, and scenario simulation to quantify the contribution of each channel and evaluate different spending plans. Over six months, Quantzig helped the client achieve a 27% increase in customer acquisition, an 18% reduction in marketing spending, and a 17% increase in MROI, while improving ROI visibility and supporting more data-driven promotional decisions.