Case Study: Leading Sporting Goods Retailer Re-engages Abandoned Cart Shoppers with Quantzig's Multi-Channel Marketing Strategy

How a Leading Sporting Goods Retailer Re-Engaged Abandoned Cart Shoppers Through a Multi-Channel Marketing Strategy

Quantzig worked with a leading US-based sporting goods retailer that was struggling with cart abandonment, inconsistent marketing performance across channels, and the need to stabilize sales as its sales force was phased out. The customer wanted better marketing attribution, stronger share of voice, and a clearer view of how shoppers moved between channels so it could improve engagement and uncover new growth opportunities.

Quantzig implemented an integrated multichannel marketing analytics solution that combined data from multiple customer touchpoints to improve targeting, attribution, and campaign efficiency. As a result, the retailer recovered nearly 10% of abandoned cart revenue, increased order value from abandoned carts by more than 20%, saw a 3X improvement in re-engagements, boosted conversion rates by over 10%, and improved ROI from email campaigns.