Case Study: Leading Electronics Retailer uncovers cross-merchandising opportunities with Quantzig's merchandising analytics solutions

How a Leading Electronics Retailer Uncovered New Cross-Merchandising Opportunities Using Quantzig’s Merchandising Analytics Solutions

Leading Electronics Retailer, a fast-growing electronics retailer based in Santiago with outlets across South America, was looking to improve return on customer acquisition cost and move beyond traditional business models. The company wanted to become more digitally focused and analytics-driven, but needed a retail merchandising analytics solution to break down data silos, better understand cross-department data, and improve in-store and e-commerce merchandising decisions. Quantzig was brought in to help address these challenges.

Quantzig implemented a two-phase merchandising analytics engagement to uncover data-backed cross-merchandising opportunities and improve multichannel profitability. The work included defining key performance drivers and conducting root cause analysis across retail outlets to benchmark performance by catchment area, store positioning, branding, competitor activity, and offerings. Quantzig’s solution also provided insights into sales, stock trends, warehouse operations, and customer purchase patterns, helping the retailer optimize merchandise performance and make more profitable assortment and process changes.