Case Study: Netherlands Based Big-Box Retailer Achieves 25% Additional Revenue with Quantzig Location Analytics

How a Big-Box Retailer Gained an Additional Revenue of 25% Using Location Analytics

Quantzig worked with a Netherlands Based Big-Box Retailer with more than 160 stores worldwide to improve the performance of its new small-store format. Facing intense competition, limited visibility into customer behavior, and difficulty assessing store potential and expansion targets, the retailer needed better insights beyond POS transaction data.

Quantzig implemented a retail location analytics solution in three phases: analyzing customer behavior, building in-store heat maps to track traffic patterns, and integrating location data with transactional datasets. This helped the retailer identify redesign opportunities and understand conversion, traffic, and average transaction value drivers, ultimately delivering about 25% additional revenue from the DIY category.