Case Study: a global hotel chain boosts direct bookings with Quantzig's booking funnel analytics

Global Hotel Chain boosts direct bookings 61% with Quantzig

The Global Hotel Chain, a premier hospitality company with over 500 properties, faced stagnating online revenue due to a critical challenge: an 85% cart abandonment rate. Despite high website traffic, fragmented data across their systems prevented them from diagnosing why users were dropping off during the booking process. To address this leaky funnel, they partnered with analytics vendor Quantzig for a booking funnel analytics solution.

Quantzig implemented an advanced analytics framework that integrated the client's disparate data sources to create a unified view of the customer journey. Their solution included granular funnel analysis and predictive modeling to pinpoint specific drop-off points. This data-driven approach enabled the Global Hotel Chain to make targeted optimizations, resulting in a 61% increase in direct online bookings and a 17-point reduction in their cart abandonment rate. Quantzig's work also delivered a 48% improvement in marketing ROI for the client.