Case Study: a pharmaceutical company achieves 10% higher customer satisfaction with Quantzig’s pharma customer segmentation solutions

Developing a Competitive Advantage with the Help of Customer Segmentation

A global pharmaceutical company faced challenges in identifying its most valuable and receptive customers to support the launch of a new medicine. The client sought to develop a competitive advantage and tailor effective marketing strategies. To address this, they partnered with analytics firm Quantzig for its customer segmentation expertise.

Quantzig implemented a call planning solution for the pharmaceutical company. This solution provided a best-in-class process for routine and speedy plan refreshes and rollouts for a sales team of over 500 representatives. The results included a 10% improvement in customer satisfaction, lower time to market, increased sales force utilization, and improved call adherence.