Case Study: FMCG Retailer reduces product cannibalization with Quantzig's time-series modeling solution

Detection and Analysis of Factors Impacting Product Cannibalization Using a Time Series Cannibalization Modeling Approach

Quantzig worked with a major FMCG Retailer based in the United States that was experiencing a sharp decline in sales due to product cannibalization. The customer lacked an accurate product categorization approach and a robust framework to measure how promotions, discounts, and new launches were affecting existing product sales.

Quantzig implemented a time series cannibalization modeling approach to build a product cannibalization measurement framework. This solution helped the FMCG Retailer analyze historic sales patterns, gauge demand transference and bounce-back rates, and quantify the short- and long-term ROI impact of promotions and new product launches, while improving data capture and enabling more data-driven pricing and promotional strategies.