Case Study: a leading vegan food products manufacturer boosts engagement and cuts churn with Quantzig's customer segmentation services

Customer Segmentation for A Leading Vegan Food Products Manufacturer Helps Scale Their Business Operations

Quantzig worked with a leading vegan food products manufacturer, a global plant-based F&B company headquartered in the United States that sells through online, grocery, mass merchandiser, natural retailer, and food-away-from-home channels. The customer needed more differentiated customer segments beyond simply “vegan” shoppers so it could improve online customer acquisition, sharpen marketing strategy, support expansion planning, and better identify and retain its most valuable customers.

Quantzig used customer segmentation services to analyze disparate databases, build deeper needs-based and value-based segments, align those segments with the organization’s processes, and create future strategies using data visualizations. Over four months, the company saw an 8% reduction in customer churn, a 17% increase in customer engagement, a 9% increase in MROI, an 11% reduction in marketing spending, plus more accurate customer lifetime value analysis and a data-driven expansion strategy.