Case Study: Germany Based Leading E-Commerce Retailer achieves 3X Customer Satisfaction with Quantzig’s Web Mining and Text Analytics

Building an Effective e-Commerce Business Strategy with the Help of Web Mining and Text

Germany Based Leading E-Commerce Retailer partnered with Quantzig to address the challenge of analyzing massive, unstructured datasets spread across geographies and business units. The retailer wanted to uncover hidden patterns, customer insights, and business opportunities to expand its online product offerings, but struggled with siloed data and difficulty linking user-generated content to internal information.

Quantzig implemented a three-phase web mining and text analytics solution covering web data collection, hidden pattern discovery, and data pattern analysis. Using the insights gathered, Quantzig helped the retailer refine product development, pricing, and customer experience, resulting in a reported 3X improvement in customer satisfaction and a stronger data-driven online business strategy.