Case Study: German Pharmaceutical Company boosts sales and profitability with Quantzig customer segmentation analytics

Boosting Sales and Profitability for a German Pharmaceutical Company with the help of Customer Segmentation Analytics

Quantzig worked with a German pharmaceutical company with a strong presence in 12 countries and a focus on oncology, metabolism, immunology, respiratory disease, and central nervous system diseases. The customer was struggling to expand overseas because it could not properly classify new-market customers by behavioral, demographic, and value-based patterns, and its existing promotional campaigns were not delivering the desired results. To address this, it turned to Quantzig for customer segmentation analytics.

Quantzig implemented a holistic customer segmentation analytics framework, using statistical tools and response modeling techniques to better understand customer groups and support personalized marketing campaigns. As a result, the German pharmaceutical company improved the response to its campaigns and achieved a 23% increase in sales and profitability. Quantzig’s solution also helped uncover hidden opportunities within previously untapped customer segments.