Case Study: New Look increases gross margin and boosts full‑price sales with Quantum Retail's Q forecasting and replenishment

New Look - Customer Case Study

New Look, a leading UK fast-fashion retailer with over 850 outlets, faced growing complexity from rapid expansion and a large SKU base: items routinely sold out in some stores while sitting in overstock at others, forcing markdowns and eroding margin. To address localized demand, size-level allocation and faster replenishment, New Look turned to Quantum Retail and its Q forecasting and replenishment solution.

Quantum Retail implemented Q via a proof of concept (Jan 2007) and a phased roll-out (Oct–Nov 2007), enabling hyper-responsive, size- and store-level allocation and exception-driven replenishment. Q paid for itself in five months and delivered measurable impact: a 2.5% uplift in full-price sales in the pilot, a 2% estate-wide increase in full-price sales with 4% less stock after six months, a 4% gross-margin improvement, and in some product areas up to a 30% sales uplift with an 8% stock reduction.

New Look

Phil Wrigley

Chief Executive