Case Study: Vueling achieves $3M in annual savings and higher conversion with Quantum Metric

Vueling avoids $3M in cost with page speed benchmarks

Vueling, the Spanish airline, wanted to improve its digital customer experience and reduce traveler frustration caused by slow page loads and friction in the booking journey. Working with Quantum Metric and its digital analytics platform, Vueling needed better visibility into how users moved through its website and where performance issues were hurting conversion.

With Quantum Metric’s session replay, heat maps, click maps, and page speed benchmarking, Vueling identified that nearly 35% of sessions were loading slower than its benchmark. Faster sessions converted 3X better, and Quantum Metric estimated the slow load times were costing Vueling about $3M annually; the airline also adopted an MVP test-and-iterate mindset to continuously improve products and customer satisfaction.

Vueling