Case Study: VistaPrint boosts mobile and PayPal conversions with Quantum Metric

Vista transforms its global customer experience with Quantum Metric

VistaPrint, a retail company, embarked on a global replatforming initiative but struggled to understand new mobile user behavior and to connect site analytics to individual customer frustrations. They partnered with the vendor Quantum Metric and its digital analytics platform to gain a comprehensive, real-time view of the end-to-end customer journey.

By using Quantum Metric's features like session replay, VistaPrint was able to scale insights from smaller market launches to larger ones and make targeted UX improvements. The measurable results included a 10% increase in mobile conversions, a 20% improvement in PayPal user conversion, and a 13% reduction in a key funnel drop rate, significantly enhancing their global customer experience.

VistaPrint

Drew Forster

Director of Analytics