Case Study: Seera Group achieves higher conversion and full product discovery with Quantum Metric

Seera Group Gains Full Product Discovery with Quantum Metric

seera group, a leading provider of travel services in the Middle East and North Africa, found that users on its Almosafer and tajawal websites were abandoning their searches when unable to find affordable flight options. To address this challenge, the company used Quantum Metric to gain insights into customer behavior during the development of a new fare calendar feature.

Using Quantum Metric, the team measured customer interactions to identify bugs and usability issues, which led to key optimizations. One specific insight from Quantum Metric showed that displaying prices in every calendar cell instead of using a ‘click to show price’ prompt increased the conversion rate by 26%. The solution also improved team alignment and reduced time to release, validating the investment in the complex feature.

Seera Group

Ronnie Varghese

Senior Director of Digital