Case Study: The Telegraph boosts online conversion with Quantum Metric

How The Telegraph bolstered online conversions

The Telegraph, a century-old newspaper and digital publisher, wanted to improve its subscriber experience and better understand how readers actually moved through key journeys like login, registration, and subscription. To do that, the team turned to Quantum Metric’s Continuous Product Design platform to uncover issues that traditional analytics missed and to help prioritize limited technical resources based on real customer signals.

With Quantum Metric, The Telegraph quickly identified friction in password recovery, registration forms, and slow-performing subscription flows, allowing the team to make faster, customer-centric decisions. By removing unnecessary fields and scripts, The Telegraph saw a 57% increase in conversion in just a day and a half, a 17% performance improvement, and a 1.35% conversion rate uplift, demonstrating the measurable impact of Quantum Metric.

The Telegraph

Dylan Jacques

Technology Director