Case Study: Quick Service Restaurant boosts digital conversions with Quantum Metric

How a major quick-service restaurant satisfies digital self-service needs

Quick Service Restaurant worked with Quantum Metric to improve its in-store kiosk and online ordering experience. The QSR team needed to identify where customers were running into friction that was slowing service, hurting conversions, and creating frustration during self-service ordering.

Using Quantum Metric’s data capture, visualization, and session replay capabilities, the company pinpointed issues such as an inactive order button and promo-code errors. After fixes were implemented, friction dropped by 96% on the affected flow, conversions increased by nearly 8% in the first week, and promo-code conversion losses were significantly reduced.