Case Study: BetVictor increases bet placement conversions with Quantum Metric

BetVictor optimizes conversion funnel to grow online bets

BetVictor, a gaming company, needed better visibility into its digital experiences to reduce friction in key journeys like the betslip, KYC data collection, and customer feedback surveys. Using Quantum Metric’s real-time analytics platform, dashboards, and session replay, the team set out to understand where users were dropping off and why.

Quantum Metric helped BetVictor optimize the betslip funnel, adjust KYC banner copy, and streamline the voice-of-customer survey process. The results included a 3% increase in betslip conversion, a 36%+ increase in sessions with successful bet placements, a 10% increase in click and completion rate, and a 29% uplift in survey completion rate.

BetVictor

Mimi Peters

Head of Quality Strategies