Case Study: Ashley Furniture improves mobile app experience with Quantum Metric

Ashley Furniture optimizes the mobile experience

Ashley Furniture, the largest furniture retailer in North America, wanted to improve its mobile app experience but faced high cart abandonment, a confusing payment flow, and bugs that slipped past traditional QA. By working with Quantum Metric and using features like session replay, mobile analytics, and dashboards, the team gained better visibility into user behavior and the issues affecting customer engagement.

Quantum Metric helped Ashley Furniture uncover that many shoppers were using the cart like a Favorites list, identify an onboarding bug that repeated for first-time users, and see that key home screen content was being missed. With those insights, Ashley Furniture redesigned parts of the app, improved usability, and sped up bug resolution, resulting in better engagement, higher satisfaction, and more effective data-driven app decisions.

Ashley Furniture

Gary David

Product Manager