Case Study: American Medical Association cuts sign-in abandonment with Quantum Metric

American Medical Association cuts sign-in abandonment by 67% with Quantum Metric

The American Medical Association (AMA) faced a significant challenge in optimizing the digital sign-in process for its 2 million annual users, which was a major source of frustration and abandonment. To address this, the AMA partnered with the vendor Quantum Metric and utilized its digital analytics and session replay features to identify key technical pain points.

Using Quantum Metric's platform, the AMA formed a cross-functional team that leveraged real-time insights and session replays to visualize user frustration and rapidly implement solutions. This approach led to dramatically improved outcomes, including a 67% decrease in sign-in abandonment and a 21% decrease in user frustration. Furthermore, these digital experience improvements resulted in a 12% increase in membership sales and a 51% increase in auto-renewals for the AMA.

American Medical Association