Case Study: Leading Gaming Company boosts player engagement and conversion with Quantum Metric

A top gaming company improves customer acquisition

Leading Gaming Company, an international sports betting and gambling operator, partnered with Quantum Metric to improve its player experience across registration, re-login, and conversion flows. The team needed better visibility into where customers were dropping off and why, especially during a critical registration process that was affecting acquisition.

Using Quantum Metric’s data capture and visualization, session replay, and VoC capabilities, the company ran an eight-week insights program that uncovered 40 actionable insights, a 6% drop-off point in registration, and an API timeout affecting 78% of potential customers. Quantum Metric helped the team fix friction points, improve page design and requirements clarity, and support AB testing, driving an estimated $1.7M in annual revenue impact and a $76,000 potential bet placement gain in just 10 days.