Case Study: National Shoe Chain boosts sales and recovers $5M in abandoned cart value with Quantum Metric

A shoe brand identifies a $5M opportunity after replatforming

National Shoe Chain partnered with Quantum Metric, a digital analytics platform, after replatforming to a new Salesforce Commerce Cloud version caused conversion to drop by nearly 25%. The ecommerce team was struggling to connect user experience problems with technical issues, and months of effort appeared to be hurting both customer experience and revenue.

Using Quantum Metric’s real-time analytics, session replay, and data capture/visualization tools, the team quickly gained visibility into the checkout flow and identified UX issues behind high-intent abandonment. Within days, Quantum Metric uncovered more than $5 million in annual abandoned cart value and traced the problem to a checkout error caused by customers missing an earlier step and repeatedly clicking an early “Place Order” button.