Case Study: Spotahome achieves automated BI-driven OKR alignment with Quantive

Gtmhub was Spotahome’s perfect solution for integrating all business systems and updating OKRs automatically

Spotahome, a platform for direct month-to-month accommodation bookings, faced mounting pressure after a new funding round: headcount doubled in six months, data lived in disparate systems, and the company struggled to generate operational insights or align employees around common goals. To address this, Spotahome turned to Quantive (Gtmhub) to adopt an OKR-driven, data-linked approach that could scale with their growth.

Quantive implemented Gtmhub to integrate Spotahome’s business systems, automate OKR updates, and link BI directly to goals, replacing error-prone spreadsheets and manual processes. The change delivered real-time insights, reduced engineering overhead, and boosted cross-team alignment—helping Spotahome track performance against investor expectations and make faster, more reliable data-driven decisions.

Spotahome

Alejandro Artacho

Cheif Executive Officer and Founder