Case Study: Simply Black streamlines media planning and boosts profitability with Quantiphi

Simply Black - Customer Case Study

Simply Black, a media consulting company, needed a better way to manage inventory, pricing, billing, and media plan creation across multiple data sources. The manual effort involved in integrating data, cleaning it, and keeping it consistent made it difficult to support the fast-changing needs of the media industry. Quantiphi used Amazon EC2, S3, RDS, Elastic Beanstalk, CloudWatch, and QuickSight, along with LoopBack.io and the LoopBack Framework, to address these challenges.

Quantiphi delivered an end-to-end internal media planning application with analytics in QuickSight and a rule-based system that reduced reliance on individual users while helping protect profit margins. The solution streamlined workflows, improved consistency, and reduced the time to generate media plans by 40%, creating potential long-term savings through a more efficient process.

Simply Black