Case Study: Leading Media Consulting Company achieves faster, cost-effective customer behavior insights with Quantiphi

Develop a big data analytics platform to understand customer behavior

Leading Media Consulting Company partnered with Quantiphi to build APOLLO, a customer behavior analytics platform. The client needed a cost-effective big data solution to store and analyze 141TB of proprietary data from 11 sources, clean and validate previously unverified data, and process nearly 2 billion daily records to improve behavioral insights reporting.

Quantiphi implemented the platform using AWS services including EC2, Lambda, S3, Redshift, Athena, and Glue, with Quicksight for analytics and CloudFormation for infrastructure as code. The solution enabled the client to generate customer behavioral insights and visualizations on terabyte-scale data in under a minute, while delivering a 45% reduction in monthly spend and a 90% reduction in time to market.