Case Study: Leading TV Data Company achieves insightful audience targeting with Quantiphi

Analyze viewership behaviour of US TV audience for targeted marketing

Leading TV Data Company engaged Quantiphi to analyze US TV viewership behavior across multiple genres and channels. The customer needed to condense large, disparate datasets from multiple sources into an analysis-ready form, process them in near real time, and identify similar audiences that media agencies could target for marketing and show promotions.

Quantiphi implemented a solution using clustering, hypothesis testing, Tableau, and Google Cloud Platform services including Google Cloud Functions, Google Compute Engine, and BigQuery. The result was insightful viewership pattern analysis that helped the client define targeting audiences for promo campaigns, improving audience segmentation and marketing decision-making.