Case Study: Savencia predicts growth and boosts mental market share with quantilope

Savencia turns 120+ research projects into faster brand growth with quantilope

Savencia, a leading French-based global dairy provider, faced the challenge of understanding consumer purchase drivers in the competitive cheese category, as traditional brand funnel tracking was insufficient. To win market share, they needed to identify the specific buying situations that prompt purchases and partnered with quantilope to leverage its Consumer Intelligence Platform and Better Brand Health Tracking framework.

quantilope's solution utilized AI automation to generate and narrow down Category Entry Points (CEPs), which streamlined insights gathering. This allowed Savencia to track key Mental Availability metrics like Mental Market Share, which directly correlated with future sales growth. The quantilope platform enabled cross-functional alignment through interactive dashboards and workshops, leading to optimized media spend and messaging. Over a six-year partnership spanning 120 projects, Savencia successfully transformed its consumer insights into a proactive growth engine.

Savencia